Business Automation? What is it and How Can it Help Me Grow My Business Online?



Business Automation are the tools, programs and apps that help you to reach your business goals faster by simplifying complex or recurring business processes, boosting productivity and effectiveness, and analyzing your business more effectively.

Some examples of business automation are email automation, simplifying or automating file transfers between devices, simplified ordering and invoicing systems, generated business reports and tools to help analyze and grow your business, appointment reminders, contact management and much more.

These programs and apps all help to simplify workflow, minimize human errors, grow a more personal relationship with your clients and help you reach your business goals and objectives faster!

Just a few popular tools used by Digital Marketers in 2020 include...

  • Hubspot, which has many awesome features like landing pages and many great free tools like blog idea generators, email signature generators, and even marketing plan generators.
                                     
                                  

  • Sprout Social which allows you to connect your social media accounts and keep better connected with your contacts by linking up your Facebook, Instagram, Twitter, LinkedIn Pinterest profiles all in one convenient hub. It is also a great tool for auditing your profiles, keywords and organizing your business processes.
                         

  • Raven is a great tool for SEO automation. Raven is great for long-tail keyword research, optimizing your website, and analyzing traffic, CTRs (click-through-rates) and producing more leads.

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  • Aweber email is a great tool for email marketing and helping to build customer loyalty. You can also set up auto-responder email messages for new contacts and plan and monitor effective email campaigns.
                              

  • Canva is a great tool for quick graphic design and social media content solutions. It is easy to use with user-friendly functionality, easy to customize and especially useful if you struggle to come up with new and quality content! You can use it to make visuals, logos, brand your business, create exciting infographics, build visually stunning flyers and business cards and much, much more.                                          
                                       


  • Keap is a tool that has many great functions like one that scans your new prospect's business cards and saves their name, company name, information, and phone number in their app. Another is one that helps keep your contact lists organized. Lead scoring, cloud-based software and even e-commerce shopping carts processes that allow you to sell your product through Keap smartly connecting to your already established website shop.

                                    


      There are many, many other fantastic tools out there that you can use to make your everyday tasks much easier! But not all business automation tools are right for every different business model. It is a good idea to assess your business goals and needs first when considering which business automation tools would be helpful to your business and not have the opposite effect and actually harm workflow. Not every business or team is the same and you will have to assess your unique business model and systems and determine what areas of your business would benefit from being automated. For example, if you are a realtor you may consider setting up email marketing campaigns with a monthly, even bi-weekly newsletter, you may feature blog posts in which you use great apps like Canva in which you can make short videos, and you may even hop over to Hub Spot to get some blog inspiration using your own brainstormed keywords and ideas, you can use MobileMonkey to create great automated messages to reach your clients and prospects through SMS, use Aweber to set up automated follow-ups through email and did you know the Keap app has a fantastic pro feature which enables you to capture business cards directly into your automated leads list, these are such handy tools and will help to also make great first impressions and establish trust between you and your contacts.

    So these are just some of the great ideas and well-designed concepts and tools that you can use to grow your business. Imagine what other tricks lay up your trusted digital marketer's sleeve! There are many great tools out there that you can take advantage of and use completely free or you can invest to see the greatest realization in optimizing your business operations.

 

     I hope you found this blog post informative and that you find some use out of some of the information shared. Please let us know what you think or what some of your favorite business automation tools that simplify your life in the comments below! And don't forget to subscribe to the blog and scan that QR code to connect with us on social media or if you have any questions you would like answered regarding your digital marketing needs! 

 
    Thanks for reading! Until next time...










 

 

 

 

 

 

 

 













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